Windowbase gears up for growth with senior appointment

Windowbase, the market-leading supplier of prospect data, has appointed a General Manager to oversee expansion. Neil Parsonson brings over 30 years’ experience in commercial and management roles at a key time for the company. “Windowbase has been compiling prospect data for 15 years. The databases have helped hundreds of companies to win thousands of new customers. We’re the leading supplier of prospect data for a number of markets, including window, door and conservatory companies in the UK and Ireland, housebuilders, social housing specifiers and direct labour organisations. We also have the UK’s only database of sealed unit manufacturers and the only dedicated database of roofline stockists and installers, giving us a pedigree that no other database supplier can get near. Now we’re building on that success.

“The quality of Windowbase data is exceptional,” continues Neil. “We make daily research and validation calls - over 40,000 a year - and our customers can reach more of the right people. From its beginnings under Mike Davis as the first database company to specialise in the window, door and conservatory market, Windowbase was obsessive about the accuracy of its data. We’re just as passionate about the integrity of Windowbase data today because it helps customers win more business at the least cost. There’s a big uplift in direct marketing at the moment as companies look for new customers, so it’s a really exciting time for Windowbase.”