Windowbase is the backbone of lead generation, says Oxford Trade Frames

Winning new customers is not a problem for Devon-based trade fabricator Oxford Trade Frames. It has been subscribing to Windowbase’s Fabricator and Installer database for the last four years and says it has become the backbone of lead generation and successfully promoting its business and products. Oxford Trade Frames sells a range of windows, doors and conservatories.

“Direct marketing is very important to us. In the last four years it has been our primary lead source,” says Managing Director Andrew Agar. “We find it’s a cost effective medium for targeting and getting new business and raising awareness about our company. We subscribe to a regional selection of companies from Windowbase so we can specifically target prospective businesses in the South West. We send out direct mails on a quarterly basis to approximately 900 prospects and consistently achieve a two in ten conversion rate from each mail shot. It gives us a good return on our marketing spend, and is good value for money compared to other forms of promotional activity.”

For more information about Oxford Trade Frames visit www.oxfordtradeframes.com.

Windowbase is a specialist database provider targeting manufacturers, installers and specifiers involved in the window, door and conservatory industry. For more information about Windowbase, call Neil Parsonson on 01453 845717 or visit www.windowbase.info.