Solaglas picks Windowbase to target new business

Solaglas, a leading sealed unit manufacturer and part of the Saint Gobain Group, has chosen Windowbase’s sealed unit database to generate new business and raise awareness of its products via targeted telemarketing and mail shots.

Windowbase is the UK’s leading database provider targeting manufacturers, installers and specifiers involved in the window, door and conservatory industry.

Matthew Kirby, Glass Marketing Manager at Solaglas, comments: “Direct marketing plays a key role in our varied marketing activities and databases are an important tool in helping us identify and target prospective customers. We operate different initiatives throughout the year and send out several thousand mail shots from the range of databases we subscribe to as a group. We identified Windowbase’s sealed unit database as the most comprehensive data in the industry for targeting sealed unit manufacturers and it will be a primary resource for our Distribution and Toughening glass businesses.”

Matthew continues: “The database will allow us to accurately target new business and effectively raise awareness of Solaglas’ full range of products and services in this market. We will also use the information for internal purposes to build our own market picture and for customer segmentation activities.”

For more information about Solaglas’ products and services, visit www.solaglas.co.uk

For more information about Windowbase, call Neil Parsonson on 01453 845717 or visit www.windowbase.info