Defying the downturn: Windowbase opens doors for Door-Stop

Door-Stop International recently mailed its new 70 page brochure to 10,000 Fabricators and Installers. To make sure its message reached the right people, Door-Stop relied on verified data supplied by Windowbase, the UK’s leading provider of contact data in the window, construction and home improvement sectors. The mailing attracted around 150 new enquiries and Door-Stop won 50 new customers within just 10 working days. Over one month later the mailing is still generating leads!

Nick Dutton, Managing Director of Door-Stop: “The response we got was big, positive, and long lasting. This also sets an image in customers’ minds as to the quality of Door-Stop when they get future mailings.

“A recession should never affect marketing. Market share becomes even more critical. Door-Stop was launched in a recession and has only ever existed within a recession. I will shortly have our 2000th customer; we are selling 1,000 doors to various specifications every week, and we are turning over circa £13m – all in just 15 months.

“I have used Windowbase since 1996. I recently tried an alternative database which made many promises. Regrettably I found it to be woeful in comparison!”

For more information on Windowbase call General Manager Neil Parsonson on 01453 845717 or visit www.windowbase.info.