Synseal boosts sales of Artisan with Windowbase

Leading profile supplier Synseal used Windowbase to promote its Artisan Collection, a stunning range of real colour and woodgrain finishes to fabricators and installers.

The Artisan Collection was the first major colour-on-demand offer from a systems company. With no minimum order and short lead times, Artisan is already a success.

To raise awareness of Artisan and the opportunities it offers, and focus window companies on the potential for colour and what Artisan can do for their sales, Synseal sent a series of postcards in the first three months of 2009 to customers and prospects. As a result, colour and woodgrain sales have taken off.

Synseal’s Managing Director David Leng comments: “Homeowners are becoming more demanding about the look of their windows. Many do not need to replace their windows but want to add value and improve the look of their home. Installing Artisan allows them to achieve this. Selling colour helps our customers stand out and win more business against those who only offer white. To show fabricators and installers how they can increase sales opportunities we sent out a series of direct mails. We investigated the data options thoroughly last year and Windowbase stood out as being the most comprehensive, up-to-date and reliable of the industry databases available. Our campaigns rely on comprehensive and accurate data. With Windowbase we have a very high success rate and the quality of the data is second-to-none.”

Windowbase’s General Manager Neil Parsonson comments: “In this market, when it comes to direct marketing, few do it better than Synseal. But high quality, comprehensive data is at the heart of every cost-effective direct marketing campaign.”

For more information on Windowbase call Neil Parsonson on 01453 845717 or visit www.windowbase.info.

For more information on Artisan, call Synseal on 01623 443200 or visit www.synseal.co.uk.