Market leader REHAU scores 15 years of marketing success with Windowbase

Britain's biggest window company was one of the first customers of market-leading database supplier Windowbase and 15 years on, REHAU is still using it to win new business. In a more challenging economy, REHAU has out-performed the market and reclaimed its Number 1 position among systems companies. Generally acknowledged as the pioneer and leading proponent of pull through, REHAU uses Windowbase’s database to send direct mails targeted at fabricators and installers, and telemarketing for specifically targeted campaigns. It also uses the database to help its customers grow.

Although REHAU has had much success using traditional direct marketing, as the focus switches to e-marketing it will be increasing its email marketing. It will continue to use Windowbase because of the depth of information and accuracy it offers - and because Windowbase has twice as many window company email addresses as any other supplier. With 15-years experience in researching window, door and conservatory companies, Windowbase knows the market better than any other prospect data company.

“REHAU had a good 2008,” says Wolfgang Gorner, Business Unit Director for the REHAU Window Division. “And this year has started much better than expected, with a strong intake of orders. There’s a clear distinction between fabricators who are doing well and those who are not. A key issue is marketing. Those who take it seriously are doing better than those who don't. Windowbase scores well over other database providers because it is industry specific. The quality of the information is very good – we can get all the information we need from one source. It’s up-to-date and accurate.”