Windowbase's top tips make direct marketing even easier!

Windowbase is issuing a new series of direct marketing guides to complement its remote help service. The guides are designed to help customers make the most of their data and win new business, while the one-to-one remote assistance (via telephone and remote sharing computer screens) shows just how easy it can be to reach prospects.

“If you’re new to direct marketing,” explains Neil Parsonson, General Manager of Windowbase, “creating mail merge documents and labels can all seem rather daunting. We give customers tips on organising their data, such as how to target prospects (eg. companies installing a particular window system) and setting up smaller mail-shots that you can follow up by phone within a matter of days. We also guide people through printing labels, setting up mail merge letters and creating email shots without the need for special software.

“Even if you’re an experienced marketer, Windowbase can show you how to work with the data more efficiently and get the most value out of your marketing investment. And thanks to our 15 years of experience in the industry, we can also offer tips on what works in generating sales leads. We can advise you on what to send to customers and prospects as well as how and when to approach them, and whether direct mail or email will work for you. Many customers take advantage of our one-to-one service, with better leads and growing sales as a result.”

Contact Neil Parsonson for further details on Windowbase’s prospect data (with remote assistance) and its direct marketing guides.