Window and Door Market Trends 2026

Nine ‘Black Swans’… but a much happier ending

Since the financial crash 18 years ago, nine (9!) ‘Black-Swan’ events have disrupted, destabilised and damaged the UK economy. Some of these Black Swans were external, others, UK own goals. The term, Black Swan, was coined to describe unpredictable, very infrequent low probability, high-impact events, so we should probably look for a new description for these increasingly frequent, extremely disruptive, occurrences.

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Nine Black Swans… but a much happier ending