PROSPECTManager talks to Total Installer

“Data is constantly decaying, it’s changing, it’s evolving. We know in our industry how much change there’s been over recent weeks and months and years. It’s moving. It’s dynamic.

“So you can’t just have an Excel spreadsheet. What we’re able to do through the data service – which is ProspectManager – is target more effectively core audiences.

“We can strip out that data into a different geographical areas. We can focus by postcode or a region. So you don’t have to wade through all of that erroneous data.

“It just drives efficiency.”

PROSPECTManager’s commercial director Scott Dodgson talked to Total Installer editor Nathan Bushell about why having access to good data is key to running a successful business